WHY DOES YOUR CONTENT SUCK?

IF YOU'RE STRUGGLING TO GET CUSTOMERS/CLIENTS OR FIND YOURSELF RECEIVING NOT-SO-GREAT FEEDBACK, IT'S TIME TO FACE THE HARSH REALITY THAT YOUR CONTENT CREATION OR SOCIAL PRESENTATION MIGHT NEED SOME WORK. AND SOMETIMES, EMBRACING THE HARD TRUTH IS CRUCIAL FOR PROGRESS.

We believe in delivering constructive feedback that highlights the areas where your content falls short, enabling you to adapt and learn. It's far better to receive such feedback from us rather than from someone else who may not provide it in a constructive manner.   Take, for example, a client project that didn't go as well as you had planned. We understand the feeling because we've been there too. Our own content wasn't always up to scratch, but after a few hurdles, we've learned valuable lessons along the way.

 

P.S. Allow me to reintroduce myself.

I'm Jesse, and yes, those photo examples below belong to me (I told you we aren't perfect).

 

HERE ARE SOME COMMON FACTORS THAT CAN CONTRIBUTE TO CONTENT THAT IS PERCEIVED AS LACKING IN QUALITY:

LACK OF VISUAL APPEAL/ LOW-QUALITY PRODUCTION:

 Poor product photography, unattractive colour schemes, and inadequate lighting can make content appear unprofessional or unappealing to the audience. Content that appears amateurish, such as videos with poor audio or grainy, out-of-focus visuals, can negatively impact the perception of a business or brand. Customers expect a certain level of professionalism, and low-quality material can undermine credibility and trust.

 

Some key points to consider:

• Ensure that both the product and the scene are evenly and appropriately lit. Avoid harsh shadows or overexposure that can detract from the overall quality.
• Ensure the product is in sharp focus, emphasising its details and showcasing its true essence.
• Choose colour schemes that align with the brand identity or are visually appealing and coherent within the context of the image.
• Approach content creation with intention. Clearly define what message or emotion you want to convey to your audience.
• Create with intention. Tell a story and think about what the purpose of the image is. Is it to attract a certain person? is it to educate about a specific product or campaign?
• Sometimes, less is more. While I personally appreciate big wonderful scenes and elaborate set design, be cautious not to include random props without purpose or that distract from the main focus.

INCONSISTENT BRANDING:

Inconsistent branding can confuse customers and dilute the message. If the content lacks a consistent visual style, tone, or messaging across different platforms or materials, it can lead to a lack of brand recognition and a weakened overall impact.

 

IGNORING FEEDBACK AND AUDIENCE PREFERENCES:

Neglecting to listen to customer or client feedback or failing to adapt content based on suggested preferences can lead to content that doesn't resonate.